Xposure Today for HumanDAO
During our pivotal research regarding crypto/blockchain projects, HumanDAO is a very non-exposed project that we are able to help to further unlock potential in the current crypto ecosystem.
● Proven Expertise: 6 years in Web3 Marketing and Growth, with a track record of expanding communities, increasing user bases, and boosting revenues.
● Strategic Approach: Initiatives designed to complement and enhance HumanDAO existing Marketing strategy, focusing on organic growth and engagement.
Web3 Portfolio
Growth Marketing Lead for Intellectsoft, Debay, Paypolitan, Unibright & more.
Key results:
● Built a growing community from scratch: 73K+ members, +/-5% MOM ● About 80% of the tx volume generated through Marketing efforts
● 11K+ UWA, $1M+ tx volume in under 8 weeks through Marketing campaign
Marketing & BD for LUKSO
Key results:
● 150% community growth
● Reduced incoming support requests by 60%
● Established KPI tracking & reporting processes using GA among others
Goals
To support the HumanDAO community during this crucial time by providing organic, educational and engaging deliverables that complement existing internal and external Marketing strategies fostering growth and community participation.
Proposal
Strategic Initiatives covering:
● An Educational HumanDAO Onboarding Program: Proven track record for general community growth and retention. A community onboarding program teaching about HumanDAO and the unique approach they have to help low economic background into crypto and web3.
● Write 1 PR article: Provide a strategic article that highlights HumanDAO’s current unique selling point, the weight of HumanDAO’s current blockchain mission and the ongoing changes.
● 1 Execution Plan for Educational Co-Marketing Activities: Lay out a plan for Co-Marketing efforts with HumanDAO partners via X (Twitter) which fosters an environment of continuous learning and engagement.
● Support in Content Creation and Sharing in Relevant Communities.
● Find the right KOLs for HumanDAO so that the marketing campaign is not based on singular-services but is a full-fledged marketing campaign crossing several platforms.
Implementation Timeline of Deliverables
The proposal is based on a 4-week timeframe in close collaboration with HumanDAO and individual community members to seamlessly align with HumanDAO’s goals.
Initial Phase (Weeks 0-1):
● Preliminary research on growth strategies regarding the current created users of HumanDAO under the HumanDAO community and across several media forum ● Create 1 Educational HumanDAO Onboarding Program to welcome new members ● Organically create several forum threads related to HumanDAO
● Organically comment/recommend about HumanDAO, the mission they are trying to achieve, the P2E system they implemented and the HDAO token and use cases ● Have our in-house team post organic snippets regarding HumanDAO in several Telegram/Discord groups regarding unique P2E system HumanDAO has
Mid-Phase (Weeks 1-3):
● Submit the Onboarding Program for community feedback and optimize it ● Write and submit 1 PR article for publication
● Launch the Onboarding Program
● Slowly include KOLs from Twitter/X & YouTube in the marketing campaign ● Increase the amount of forum-alike threads on several platforms
● Provide cross-reference information on threads regarding the KOL content
Final Phase (Weeks 4-5):
● Provide cross-reference trending threads for HumanDAO, the cross reference would be made to either PR articles/ KOL’s or both
● Provide suggestions for website content edits to improve engagement ● Provide 1 execution plan for educational X (Twitter) spaces around HumanDAO and the roadmap for the project for the future
● Support by creating and sharing content across channels during the timeframe
Conclusion
This proposal offers a strategic blend of education, engagement, and growth initiatives tailored to HumanDAO’s current phase and future ambitions based on existing strategies.